Royall & Company, 2017
Multi-Phase Fundraising
A dynamic landing page to continue engagement with alumni of Wittenberg with a focus on nostalgia and school pride.
Custom Alumni Campaign
This site was part of a new web product that focused on reaching new alumni donors. The top two sections would dynamically swap the content based on the date and/or which email campaign the user arrived from. I worked with my product manager to determine functionality and created a shared template with easy to use configuration options that allowed junior web designers to create custom styled versions for multiple clients.
I worked on the design and development of all aspects of the pictured site. Including the facebook integration, date based functionality, responsive layout design, "Pass the Light" logo, and the badge graphic.
Static Content
Additional links for continued engagement that were present throughout the campaign — trying to focus on that nostalgia factor.
